Based in Cape Town, running ads for businesses across South Africa
Meta ads that bring in enquiries, not just likes
Meta ads put your business in front of the right people on Facebook and Instagram, before they've started searching. We plan them, design them from your real photos and videos, and track every WhatsApp, call and form, so you can see what your spend brings in.
- Plans
- From R2,500 a month
- Creative
- New ad designs every month
- Ad spend
- Paid direct to Meta
- Ownership
- The ad account is yours
When Meta ads work
When Meta ads work, and when Google is better
Google Ads reach people who are already searching. Meta ads reach people who aren't searching yet, but would buy if they saw the right offer. That makes them good at different jobs.
| Meta ads work well for | Google Ads work better for |
|---|---|
| Things people buy when they see them: blinds, solar, renovations, food, products | Urgent jobs: a burst geyser, a broken gate, keys locked in the car |
| Offers and seasons: winter specials, holiday bookings, launches | People comparing prices for a job they already need |
| Getting back in front of people who visited your site | Getting the call today |
| Online stores with good photos | Services people don't browse for |
Many businesses use both. We'll tell you honestly which to start with.
What works by business type
What works for your kind of business
| Business | What we usually run |
|---|---|
| Trades and home services | Before and after photos with a lead form or a WhatsApp button, set to the suburbs you serve |
| Solar, blinds and renovations | Short videos of finished jobs, then a reminder to people who watched |
| Guest houses | Photos and video of the rooms and the view, timed for holiday planning, linking straight to bookings |
| Restaurants and venues | Specials and events, shown to people nearby |
| Online stores | Product catalogue ads that show people the products they looked at |
| Practices and professional services | Simple, helpful offers that start a conversation, within your professional body's rules |
WhatsApp ads
Ads that open a WhatsApp chat
Most South Africans would rather WhatsApp than fill in a form. We can run ads that open a chat with your business in one tap, with a first message already typed, so the customer only has to press send. Every chat is counted in your report.
What's included
What's included
Setup, R2,500 once off
- Your business portfolio, ad account and payment set up in your name
- The Meta pixel and Conversions API, so Meta knows which ads bring enquiries and sales
- Your Facebook page, Instagram and WhatsApp connected
- Audiences built: your areas, your past customers and your website visitors
- Your first campaign, ready to run
Every month
- New ad designs from your real photos and videos: 3, 6 or 8 a month, depending on your plan
- Testing, so the ads that work get more of the budget
- Budget checked and adjusted every week
- A monthly report: what you spent, the enquiries and sales it brought, and what we're changing next
Prices
Meta ads prices
Starter
3 new ad designs a month
Growth
6 designs a month incl. 2 short videos
Sales
Online stores, 8 designs a month
Setup R2,500 once off ยท Ad spend paid direct to Meta.
Not sure what to spend? Read what Meta ads cost.
Boosting
Why boosting posts usually wastes money
The "Boost post" button is quick, but it gives you very little control over who sees the ad or what they do next. Most boosted posts get likes, not customers. Ads set up properly in Ads Manager can aim for enquiries, bookings or sales, and track them.
Ad types
The ad types we use
- Lead form ads,
where people send their details without leaving Facebook or Instagram
- WhatsApp and call ads,
that start a conversation in one tap
- Short video ads
for Reels and Stories
- Carousel ads,
showing several jobs, rooms or products in one ad
- Catalogue ads
for online stores, showing people the products they looked at
- Retargeting,
reminding people who visited your site or watched your videos
Ad spend
How your ad spend works
Your ad spend goes straight from your card to Meta, in your own ad account. We never hold your money or mark it up. You decide the budget, and we tell you when we think it should change and why.
Your ad account
Your ad account stays yours
The ad account, the pixel, the audiences and every ad are in your business portfolio. We're added as partners. If you ever leave, you remove us and keep everything.
How to choose
How to choose someone to run your Meta ads
Ask anyone, us included:
- Will the ad account be in my name?
- Is my ad spend paid straight to Meta, or through you?
- How will I know which ads brought in enquiries?
- How many new ads will I get each month?
- Do you sell likes or followers? (The right answer is no.)
Our answers: yes, straight to Meta, every enquiry is tracked and reported, 3 to 8 depending on the plan, and no.
What we won't do
What we won't do
- Sell likes or followers.
They don't pay your bills.
- Run ads without tracking.
If we can't measure it, we fix that first.
- Use stock photos of strangers.
Real photos of your work do far better.
- Hold your ad account.
It's yours from day one.
Questions
Meta ads questions
Is Meta the same as Facebook ads?
Yes. Meta owns Facebook and Instagram, and one ad account runs ads on both.
How much should I spend?
It depends on your area, your offer and your season. Our cost guide explains what drives the price, and we'll suggest a budget after the first call.
How soon will I see results?
Meta needs a little time to learn who responds, so the first weeks are for testing. We show you what's working from the first report.
Do I need a website?
Not always. Lead form and WhatsApp ads work without one, but a good landing page usually brings better enquiries.
Do you make the ads?
Yes, from your real photos and videos. Growth and Sales plans include short videos.
Can you fix ads I'm already running?
Yes. We'll look at your account first and tell you what's wasting money.
Is there a contract?
Plans are month to month, with 30 days' notice.
Do you work outside Cape Town?
Yes, with businesses across South Africa.
Send us your website. We'll show you where the enquiries are slipping away.
Free audit video within 2 working days. Most people WhatsApp us; the form is here if you'd rather write it down.