Essential
Ad spend up to R10,000 a month
R4,800 a month
- Weekly checks and search clean-up
- Ad tests
- Written monthly report
Based in Cape Town, managing accounts across South Africa
Google Ads management that traces every call back to the ad that paid for it
It's 7pm, a geyser has burst in Plumstead and someone types "emergency plumber near me". Whether your number comes up first has less to do with your budget than with how your account is built. That's the part we do.
- Management from
- R4,800 a month
- Live in
- 10 working days
- Contract
- Month to month
- Ad spend
- Paid direct to Google
Who this is for
For businesses whose work starts with a phone call
- You get paid per job, and most of your work starts with a call or a WhatsApp.
- You're spending on Google already and can't tell what you're getting for it.
- You've never run ads and want them set up properly the first time.
- You're ready to spend at least R5,000 a month on clicks. Below that, we'll usually start with your Google profile.
Set up, run, scale
Three stages, priced separately
110 working days
Set up
We research what people in your area actually type, build campaigns around the jobs you want more of, write the ads and set up tracking for calls, WhatsApp and forms. Before going live we phone your number from the ad to check it records.
Launch R3,500 once-off
2Every week
Run
We go through what people searched, cut the searches that waste money, test new ads and move budget to what brings enquiries. You get a written report by the 5th of every month.
From R4,800 a month
3When it's stable
Scale
We track which ads turned into paid jobs, using a simple lead tracker we can set up for you, then add campaign types and areas carefully with a landing page test alongside.
Scale plan R13,760 a month
SearchSomeone types the job and the suburb.
ClickYour ad, written for that search, with your hours and reviews.
CallTraced to the exact ad and search that sent it.
BookedMarked by your team, so Google learns what a good job looks like.
What we look after
Everything in your account, every week
- Keyword and competitor research for your trade and area
- Search, call and Local Services campaigns where they fit
- Ad writing and testing, with your hours, reviews and call buttons
- Area targeting, so you never pay for clicks outside your service area
- Call, WhatsApp and form tracking, checked with real test enquiries
- Weekly search-term reviews and budget changes
- Landing page advice, or a page built for you
- A written monthly report and a call whenever you want one
Paying work, not just calls
Know which ads bring paying work
Most agencies stop at "you got 42 calls". We follow each enquiry to the job. Your team marks it booked or lost, and that goes back into the account so Google learns what a good customer looks like for you.
By trade
How we'd start for your trade
| Trade | What their customers search | What we'd build | Where to start |
|---|---|---|---|
| Plumbers | burst geyser, emergency plumber near me, blocked drain Bellville | Emergency and planned-work campaigns kept apart, call-focused ads after hours | Get Found, R3,950 a month |
| Aircon and HVAC | aircon installation Durbanville, aircon service near me, split unit price | Install, service and repair campaigns, with more budget from November to February | Get Booked, R10,500 a month |
| Electricians | electrician near me, COC certificate, DB board upgrade | Emergency and compliance-certificate campaigns | Get Found |
| Builders and renovators | home renovations Constantia, bathroom renovation cost | Project campaigns aimed at the suburbs where bigger jobs are | Get Booked |
| Practices | dentist Claremont, physiotherapist near me | Ads written within Google's healthcare and finance rules | Get Booked |
| Online stores | product names, brand and price searches | Shopping and Performance Max campaigns | Shopping Ads, from R4,500 a month |
Things we won't do
Three things you won't get from us
We won't charge a percentage of your ad spend, because it rewards an agency for spending more of your money.
We won't run your ads from our own account, so there's nothing to hold back if you leave.
And we won't switch on banner ads across random websites just to make the click numbers look busy.
Pricing
Pick a plan by how much you spend on clicks
Growth
Ad spend R10,000 to R30,000
R8,900 a month
- Everything in Essential
- More campaigns
- Call recording review, fortnightly check-in
Scale
Ad spend R30,000 to R60,000
R13,760 a month
- Everything in Growth
- Performance Max or Local Services Ads where they fit
- Job-value tracking and a monthly strategy call
Launch setup R3,500, free for founding partners. Bigger accounts are quoted. Account Rescue for a badly built account is R2,500, credited if you stay on a monthly plan.
Questions
Google Ads questions
How quickly will I get calls?
Usually in the first week after launch. The first month is for learning which searches bring good jobs, so expect the cost per enquiry to come down from month two.
What's the least I can spend?
We suggest at least R5,000 a month in ad spend for most trades. Emergency work like plumbing often needs more because clicks cost more.
Who owns the account?
You do. It's created in your name, on your card, and we're added as managers. If we part ways, you remove us and carry on.
Can you guarantee first position?
No, and be careful of anyone who does. Position depends on your budget, your competitors and Google. What we promise is that your money goes on the right searches in the right areas.
Do you manage accounts outside Cape Town?
Yes. We're based in Cape Town and manage accounts for businesses across South Africa, set to the towns and suburbs each one serves.
Do I need a new website?
Not always. Often one well-made landing page does more for your ads than a whole new site. The audit will tell you.
Send us your website. We'll show you where the enquiries are slipping away.
Free audit video within 2 working days. Most people WhatsApp us; the form is here if you'd rather write it down.