Skip to content

Based in Cape Town, doing SEO for businesses across South Africa

Local SEO in Cape Town for service businesses that want calls without paying per click

"How long until I'm on the first page?" is the first thing most people ask us. The honest answer is three to six months for most local trades, longer if your competitors have been at it for years. What you can see much sooner is the work: pages fixed, new pages live and your business listed correctly everywhere that matters.

Plans from
R4,500 a month
First movement
Usually 3 to 6 months
Contract
Month to month
Pages
Written for you

What SEO means

Four things decide whether Google shows your business

When someone in Durbanville searches "aircon service Durbanville", Google picks a handful of businesses for the map and ten for the page below. SEO is the work that makes your business one of them.

  • A website Google can read easily, fast on a phone
  • A page for each service and each area you cover
  • The same name, address and number everywhere on the web
  • Signs that real people trust you: reviews, mentions and links

FixedSpeed, mobile, broken pages and indexing sorted first.

WrittenPages for every service and suburb, in the words people search.

ListedYour details correct on the directories Google trusts.

FoundMovement onto page one, and calls you didn't pay a click for.

Plans

Pick a plan by how many areas you cover

Local Basic

One town or area and up to five main services

R4,500 a month
  • Technical fixes: speed, mobile, broken pages, indexing
  • Your pages rewritten around what people search
  • 2 new service or area pages every month
  • Rankings tracked and a written report every month

Ecommerce SEO

Online stores on Shopify or WooCommerce

R12,840 a month
  • Category and product pages that can rank
  • Technical clean up and product data Google can show
  • Buying guides that bring in searchers

Month to month. Plans include some AI search work; Local Advanced includes all of it.

Once-off work

Start with a single job

  • SEO AuditA full check of your site with a fix list in order of what matters most. Useful even if you do the work yourself.R3,500 once off
  • Citation BuildYour business listed on the South African directories Google trusts, and old listings with wrong numbers cleaned up.R2,500 once off
  • Brand Authority SetupHelping Google understand exactly who you are, what you do and where, so your site, profile and listings count as one business.R4,500 once off
  • AI Visibility AuditWe ask ChatGPT, Gemini and Google's AI answers 20 questions your customers would ask, and show where you and your competitors are named.R2,500 once off

The first six months

What the first six months look like

  1. Month 1
    Audit, technical fixes, listings, Google profile tidy upA faster site and correct details everywhere
  2. Months 2 and 3
    Main service pages rewritten, first new area pages liveYour site showing for more searches, lower down at first
  3. Months 4 to 6
    More pages, links and content, steady improvementsMovement onto page one for some searches, more calls from Google

The steps show work piling up, not a promised ranking. Every month's report lists exactly what was done, so you're never paying for work you can't see.

Modern SEO

Entities, the knowledge graph and AI search

Google now shows AI summaries above the normal results for many searches, and more people ask ChatGPT or Gemini to recommend a business. Ranking still matters, but so does Google clearly understanding who your business is.

Your business at the centre, connected to your website, Google profile, directories, reviews, social pages and AI answers Your business Website Google profile Directories Reviews Social pages AI answers
  • Entity SEOGoogle sees your website, profile, listings and social pages as one business, with one name, one set of services and one service area.
  • Knowledge graphYour business becomes a recognised entity in Google's database, the thing behind information panels and AI answers.
  • AEO, answer engine optimisationPages that answer customers' questions plainly and early, so they can be quoted in snippets, voice search and AI summaries.
  • GEO, generative engine optimisationYour business made easy for AI tools to find, understand and recommend.

Google says no special code is needed for AI Overviews; it's good SEO done thoroughly. We don't publish exactly how we do it. More on AI search

By trade

Pages that usually bring calls, by trade

TradePages that usually bring callsWhere to start
PlumbersGeyser replacement, blocked drains, leak detection, one page per main suburbLocal Basic
Aircon and HVACInstallation, servicing, repairs, a page per brand you installLocal Basic, Advanced if you cover several areas
Builders and renovatorsRenovations, extensions, bathrooms, project gallery pages by suburbLocal Advanced
Waterproofing and roofingRoof leaks, waterproofing, damp proofing, winter guidesLocal Basic
PracticesEach treatment or service, team pages, practical questionsLocal Advanced
Online storesCollections, products, buying guidesEcommerce SEO

Where we do SEO

Cape Town first, anywhere in South Africa

From the Northern and Southern Suburbs to the Atlantic Seaboard and Blouberg, plus Somerset West and Stellenbosch. We also do SEO for businesses anywhere in South Africa, set to the towns you serve.

Questions

SEO questions

Can you guarantee number one?

No. Nobody controls Google's results, and anyone promising a position is guessing or about to disappoint you. We promise the work and show it to you every month.

Should I do SEO or Google Ads?

Ads bring calls in weeks and stop when you stop paying. SEO takes months and keeps working. We usually suggest running ads while SEO builds up, then lowering ad spend on searches you start to rank for.

Do I need to write anything?

No. We write the pages. We'll ask you for details only you know, like prices, brands you install or how quickly you can get to a call-out.

Will you change my website design?

Only what's needed for SEO. If your site is too old or slow to fix sensibly, we'll tell you and quote a rebuild separately.

What if I stop?

The pages and listings stay yours. Rankings may slip over time if competitors keep working and you don't, but nothing is switched off.

Do you do SEO outside Cape Town?

Yes. We're based in Cape Town and do SEO for businesses across South Africa, set to the towns and suburbs each one serves.

Find out what's holding your site back

Send your website and the main area you work in. We'll check how you show up against the three businesses that currently beat you and send you a short video.

We reply on weekdays, usually within a few hours.