Essential
Ad spend up to R10,000 a month
R4,800 a month
- Weekly checks and search clean-up
- Ad tests
- Written monthly report
Run from Cape Town, set to your areas on the Garden Route
Google Ads for George and the Garden Route
People moving here from Gauteng don't know who to call yet. A clear ad at the top of Google often decides it for them.
- Management from
- R4,800 a month
- Live in
- 10 working days
- Contract
- Month to month
- Ad spend
- Paid direct to Google
Who this is for
Made for businesses that get paid per job
- You get paid per job, and most of your work starts with a call or a WhatsApp.
- You're spending on Google already and can't tell what you're getting for it.
- You've never run ads and want them set up properly the first time.
- You're ready to spend at least R5,000 a month on clicks. Below that, we'll usually start with your Google profile.
Searches
What Garden Route customers type, and what we do with it
| What they type | What we do with it |
|---|---|
| plumber George | A newcomer search. No saved numbers, so the top ad often wins |
| builder George | Bigger jobs, compared online by people new to town |
| estate agents George | People search before and after they move |
| guesthouse Wilderness | Garden Route stays, busy over holidays |
| electrician Mossel Bay | The next town down the road, inside the areas you cover |
Stages
Three stages, priced apart
110 working days
Set up
We research what people in your area actually type, build campaigns around the jobs you want more of, write the ads and set up tracking for calls, WhatsApp and forms. Before going live we phone your number from the ad to check it records.
Launch R3,500 once-off
2Every week
Run
We go through what people searched, cut the searches that waste money, test new ads and move budget to what brings enquiries. You get a written report by the 5th of every month.
From R4,800 a month
3When it's stable
Scale
We track which ads turned into paid jobs, using a simple lead tracker we can set up for you, then add campaign types and areas carefully with a landing page test alongside.
Scale plan R13,760 a month
FoundGoogle Ads, SEO, AI search and your Google profile put you in front of people looking right now.
ChosenA fast site or store with clear prices and real photos makes calling you the easy decision.
BookedEvery call and WhatsApp is traced to its source, so money goes where the work comes from.
Tracking
Every enquiry traced to the ad that sent it
We set up tracking for phone calls, WhatsApp messages and forms, then test it by phoning your number from the ad before anything goes live. On the Scale plan, your team marks each enquiry as booked or lost, and that goes back into the account so Google learns what a good customer looks like for you.
In your account
Everything in your account, working
- Keyword and competitor research for your trade and area
- Search, call and Local Services campaigns where they fit
- Ad writing and testing, with your hours, reviews and call buttons
- Area targeting, so you never pay for clicks outside your service area
- Call, WhatsApp and form tracking, checked with real test enquiries
- Weekly search-term reviews and budget changes
- Landing page advice, or a page built for you
- A written monthly report and a call whenever you want one
Working from Cape Town
Why the distance doesn't matter for your ads
Your account needs to know Heatherlands, not to be in it. We research the areas you serve, check what competitors there bid on and set the map so your money stays where you work.
We work the same hours you do. You get a WhatsApp line to the person running your account, a written report by the 5th and a video call whenever you want one.
George keeps filling with newcomers who have no local contacts. A clear ad at the top of Google often decides it before a referral ever happens.
George · Wilderness · Mossel Bay · Knysna · Heatherlands
Ad spend
How your ad spend works
Your ad spend and our fee are separate. The ad spend goes straight from your card to Google, in an account in your name. Our fee pays for the work of running it. You can see every rand Google charges you, and you decide the budget.
For most service businesses we suggest at least R5,000 a month in ad spend. Below that, we'll usually suggest starting with your Google Business Profile instead, and we'll tell you so.
Report
What you get every month
A written report by the 5th of every month, in plain language:
- How many calls, WhatsApps and forms came in, and from which searches
- What you spent, and what each enquiry cost
- The searches we blocked because they were wasting money
- What we changed this month, and what we'll test next
And a call whenever you want one.
Choose a manager
How to choose a Google Ads manager
Ask anyone you're thinking of hiring, us included:
- Is the account in my name, on my card?
- Do you charge a percentage of my ad spend? (That rewards spending more of your money.)
- Will you show me which searches my money went on?
- How do you track calls and WhatsApps, and do you test it?
- Who actually runs my account, and can I speak to them?
- Is it month to month?
Our answers: yes, no, yes, a test call from the ad before launch, Trudwell, and yes.
Things we won't do
Three things you won't get from us
We won't charge a percentage of your ad spend, because it rewards an agency for spending more of your money.
We won't run your ads from our own account, so there's nothing to hold back if you leave.
And we won't switch on banner ads across random websites just to make the click numbers look busy.
Pricing
Pick a plan by how much you spend on clicks
Growth
Ad spend R10,000 to R30,000
R8,900 a month
- Everything in Essential
- More campaigns
- Call recording review, fortnightly check-in
Scale
Ad spend R30,000 to R60,000
R13,760 a month
- Everything in Growth
- Performance Max or Local Services Ads where they fit
- Job-value tracking and a monthly strategy call
Launch setup R3,500, free for founding partners. Bigger accounts are quoted. Account Rescue R2,500, credited if you stay on a monthly plan.
Account Rescue
Already running Google Ads?
If you're spending money and can't tell what it's bringing you, start with an Account Rescue. We go through your account, fix what's wasting money and write down what we found. It's R2,500 once off, credited if you stay on a monthly plan. If you'd rather keep running it yourself, you keep the fix list.
Landing pages
Where your ads send people
An ad only gets the click. The page it lands on decides whether that click becomes a call. If your website isn't built for that, we'll show you what to change, or build one page for your ads that loads fast and puts your number and WhatsApp in easy reach.
By industry
Google Ads by industry
Questions
Google Ads in George: questions
Do newcomers really search instead of asking?
Many do. They arrive without a network, so the business on top of Google becomes the local they recommend next.
Do you need to be in George to run my ads?
No. Google Ads is run online, and your campaigns are set to your towns wherever we sit. What matters is knowing your area and your customers, and that's what the first two weeks are for.
Can we meet?
On video, any time that suits you. If you're ever in Cape Town, we'll happily meet in person.
How quickly will I get calls?
Usually in the first week after launch. The first month is for learning which searches bring good jobs, so expect the cost per enquiry to come down from month two.
Who owns the account?
You do. It's created in your name, on your card, and we're added as managers. If we part ways, you remove us and carry on.
Can you guarantee first position?
No, and be careful of anyone who does. Position depends on your budget, your competitors and Google. What we promise is that your money goes on the right searches in the right areas.
Is there a contract?
Month to month, with 30 days' notice.
Send us your website. We'll show you where the enquiries are slipping away.
Free audit video within 2 working days. Most people WhatsApp us; the form is here if you'd rather write it down.