Essential
Ad spend up to R10,000 a month
R4,800 a month
- Weekly checks and search clean-up
- Ad tests
- Written monthly report
Google Ads for aircon and HVAC companies across South Africa
Google Ads for aircon and HVAC companies: budgets that follow the heat
Aircon searches climb with the temperature. We build install, service and repair campaigns separately, then move budget between them as the seasons change.
- Management from
- R4,800 a month
- Live in
- 10 working days
- Contract
- Month to month
- Ad spend
- Paid direct to Google
Campaigns
Campaigns we'd build
- Installation, by area, sent to a page with a quote form
- Servicing and repairs, call focused
- Brand campaigns for the brands you install
- Commercial HVAC, if you do it
Searches
Searches we'd pay for
| Search | Why |
|---|---|
| aircon installation [suburb] | Planned job, high value |
| aircon service near me | Ready to book |
| aircon not cooling | A repair, close to calling |
| [brand] aircon installer | Chosen a brand, ready to compare installers |
| inverter aircon installation price | Comparing, close to booking |
Blocked
Searches we'd block
The wasted searches we add as negative keywords from day one:
aircon for sale, cheapest aircon, aircon specials, aircon repair course, HVAC jobs, technician salary, portable aircon, car aircon (unless you do it).
Ads and page
Your ads and your page
Install ads lead to a quote form with unit options; service ads lead to a booking or a call.
Timing
When to spend more
Installs from late spring through summer; services in autumn and winter. In humid areas like Durban, work runs most of the year.
Tracking
Every enquiry traced to the ad that sent it
We set up tracking for phone calls, WhatsApp messages and forms, then test it by phoning your number from the ad before anything goes live. On the Scale plan, your team marks each enquiry as booked or lost, and that goes back into the account so Google learns what a good customer looks like for you.
Ad spend
How your ad spend works
Your ad spend and our fee are separate. The ad spend goes straight from your card to Google, in an account in your name. Our fee pays for the work of running it. You can see every rand Google charges you, and you decide the budget.
For most service businesses we suggest at least R5,000 a month in ad spend. Below that, we'll usually suggest starting with your Google Business Profile instead, and we'll tell you so.
Report
What you get every month
A written report by the 5th of every month, in plain language:
- How many calls, WhatsApps and forms came in, and from which searches
- What you spent, and what each enquiry cost
- The searches we blocked because they were wasting money
- What we changed this month, and what we'll test next
And a call whenever you want one.
Pricing
Pick a plan by how much you spend on clicks
Growth
Ad spend R10,000 to R30,000
R8,900 a month
- Everything in Essential
- More campaigns
- Call recording review, fortnightly check-in
Scale
Ad spend R30,000 to R60,000
R13,760 a month
- Everything in Growth
- Performance Max or Local Services Ads where they fit
- Job-value tracking and a monthly strategy call
Launch setup R3,500, free for founding partners. Bigger accounts are quoted. Account Rescue R2,500, credited if you stay on a monthly plan.
Account Rescue
Already running Google Ads?
If you're spending money and can't tell what it's bringing you, start with an Account Rescue. We go through your account, fix what's wasting money and write down what we found. It's R2,500 once off, credited if you stay on a monthly plan. If you'd rather keep running it yourself, you keep the fix list.
Where to start
Where to start
Growth if you run install and service campaigns together. Essential for one area and one main service.
Questions
Google Ads for aircon and HVAC companies: questions
Should I bid on brand names?
On the brands you install, yes. People who've chosen a brand are close to buying.
Do you block people who only want to buy a unit?
Yes. Searches for units for sale and specials are blocked unless you sell units.
What do you do in winter?
Move budget to services, repairs and commercial maintenance.
How quickly will I get calls?
Usually in the first week after launch. The first month is for learning which searches bring good jobs, so expect the cost per enquiry to come down from month two.
Who owns the account?
You do. It's created in your name, on your card, and we're added as managers. If we part ways, you remove us and carry on.
Can you guarantee first position?
No, and be careful of anyone who does. Position depends on your budget, your competitors and Google. What we promise is that your money goes on the right searches in the right areas.
Is there a contract?
Month to month, with 30 days' notice.
Send us your website. We'll show you where the enquiries are slipping away.
Free audit video within 2 working days. Most people WhatsApp us; the form is here if you'd rather write it down.