SEO for Johannesburg businesses
Sandton's biggest names can outspend you on broad searches. Specific searches in Randburg or Bedfordview are where smaller firms can win.
Local
We work with Johannesburg businesses.
Sandton has the biggest marketing budgets in the country, and broad searches like 'lawyer Johannesburg' are priced and ranked accordingly. Competing there head on is a slow way to spend money.
The specific searches are different. 'Divorce lawyer Bedfordview', 'plumber Randburg', 'electrician Fourways'. Fewer people type them, but the ones who do are closer to phoning, and a well built page can win them without a Sandton budget.
So we work suburb by suburb: Randburg, Bedfordview, Fourways, Rosebank, Roodepoort, Edenvale and the rest you actually cover, plus your Google profile so the map shows you in the right one.
Searches
| What they type | What we'd do |
|---|---|
| plumber Randburg | A Randburg page with jobs done there |
| divorce lawyer Bedfordview | A practice page for the suburb, written for the questions clients ask first |
| electrician Fourways | A Fourways page plus a map listing set to the area |
| air conditioning service Bedfordview | A service page naming the brands you install |
| gate motor repairs Roodepoort | A Roodepoort page for the trade, with the suburbs around it listed |
Areas
Randburg, Bedfordview, Fourways, Rosebank, Roodepoort, Edenvale. Your area not listed? We write pages for wherever you work.
What's included
Every plan covers the five things that decide whether Google shows your business to people nearby.
Having a new website built? SEO goes in from the start, not added afterwards.
The first six months
| When | The work | What you'll notice |
|---|---|---|
| Month 1 | Audit, technical fixes, listings, Google profile tidy up | A faster site and correct details everywhere |
| Months 2 and 3 | Main service pages rewritten, first new area pages live | Your site showing for more searches, lower down at first |
| Months 4 to 6 | More pages, links and content, steady improvements | Movement onto page one for some searches, more calls from Google |
The steps show work piling up, not a promised ranking. Every month's report lists exactly what was done, so you never pay for work you can't see.
How to choose
Comparing SEO companies? Ask any company you speak to, us included, these six questions.
Our answers: Trudwell, yes, yes, no, month to month, and the free SEO check shows you the last one.
Prices
One town or area and up to five main services
Several areas, competitive trades, or owning your category
Online stores on Shopify or WooCommerce
Once off jobs: SEO Audit R3,500 · Citation Build R2,500 · AI Visibility Audit R2,500 · Brand Authority Setup R4,500
SEO for a few hundred rand a month usually means a report and nothing written. Ask what's included before you compare prices.
Proof
A short video of your website and your Google profile, recorded on screen, with the three fixes that matter most and the searches you're missing in your area. It arrives within 2 working days, and there's nothing to sign.
By industry
Law firms:practice area pages for the suburbs you want clients from, written within the Legal Practice Council's marketing rules.
Trades:a page per service and per suburb, because a call across the N1 costs half a day.
Business services:pages that answer what buyers research before they phone: what it does, what it costs, who it suits.
SEO and Google Ads
SEO takes months to build and keeps paying back. Google Ads brings calls from the first week. Most clients start with Ads for their busiest services while the SEO pages settle in, then spend less on Ads as the pages start to rank.
Questions
On broad terms, rarely at first. On suburb specific searches, yes, because the big firms rarely write pages for them. That is where we start.
No. Your Google profile can hide your address and show the suburbs you serve, and your pages carry the local wording.
Yes, in Cape Town by appointment.
One site, with a page per city and per suburb. Pretoria and Johannesburg are different searches, so they get different pages.
Local plans are R4,500 to R8,500 a month, ecommerce stores from R12,840. Month to month either way, and the price depends on how many areas and services you want to rank for.
Three to six months for most local businesses, longer where competitors have been at it for years. You'll see the work much sooner: pages fixed, new pages live, listings corrected.
No, and be careful of anyone who does. We promise the work and show it to you every month.
You keep everything: the pages, the profile and the listings. It's month to month with 30 days' notice.
Free audit video within 2 working days. Most people WhatsApp us; the form is here if you'd rather write it down.