SEO for law firms across South Africa
People search their problem before they search for a lawyer: a divorce, an eviction, a deceased estate. Pages that explain the process plainly bring those clients to you.
Searches
| Search | What it means | The page we'd build |
|---|---|---|
| divorce lawyer Durban | Ready to talk | A divorce practice page for your city |
| how long does a divorce take in South Africa | Early research | A plain guide that ends with how to book a consultation |
| eviction attorney | A specific, urgent need | An evictions page explaining the process and timelines |
| conveyancing attorney Johannesburg | Buying or selling property | A conveyancing page with what you handle and typical timelines |
| deceased estate attorney | A family dealing with a death | A gentle, clear estates page |
Pages
Google profile
Choose the most specific category that fits, for example "Divorce lawyer" or "Real estate attorney", rather than only "Law firm". Add each office as its own profile only if it's a real, staffed office.
Ask AI
People now also ask ChatGPT and Google's AI questions like "Divorce attorney in Cape Town who explains costs before you start". The same work that gets you onto Google's map is what those tools read before they name a business: a clear site, the same details everywhere and real reviews.
Trust
Everything we write stays within the Legal Practice Council's rules on advertising: nothing misleading, no promised outcomes, and no claims to be better than other firms.
What's included
Every plan covers the five things that decide whether Google shows your business to people nearby.
Having a new website built? SEO goes in from the start, not added afterwards.
The first six months
| When | The work | What you'll notice |
|---|---|---|
| Month 1 | Audit, technical fixes, listings, Google profile tidy up | A faster site and correct details everywhere |
| Months 2 and 3 | Main service pages rewritten, first new area pages live | Your site showing for more searches, lower down at first |
| Months 4 to 6 | More pages, links and content, steady improvements | Movement onto page one for some searches, more calls from Google |
The steps show work piling up, not a promised ranking. Every month's report lists exactly what was done, so you never pay for work you can't see.
Prices
One town or area and up to five main services
Several areas, competitive trades, or owning your category
Online stores on Shopify or WooCommerce
Once off jobs: SEO Audit R3,500 · Citation Build R2,500 · AI Visibility Audit R2,500 · Brand Authority Setup R4,500
SEO for a few hundred rand a month usually means a report and nothing written. Ask what's included before you compare prices.
Proof
A short video of your website and your Google profile, recorded on screen, with the three fixes that matter most and the searches you're missing in your area. It arrives within 2 working days, and there's nothing to sign.
Where to start
Local Advanced, because law firms need guides as well as practice area pages.
Questions
Yes, within the Legal Practice Council's rules. We write within them.
Yes. Most people read about their problem before they choose a lawyer, and the firm that explained it clearly is the one they trust.
Yes. People want to know who they'll be dealing with.
Local plans are R4,500 to R8,500 a month, ecommerce stores from R12,840. Month to month either way, and the price depends on how many areas and services you want to rank for.
Three to six months for most local businesses, longer where competitors have been at it for years. You'll see the work much sooner: pages fixed, new pages live, listings corrected.
No, and be careful of anyone who does. We promise the work and show it to you every month.
You keep everything: the pages, the profile and the listings. It's month to month with 30 days' notice.
Free audit video within 2 working days. Most people WhatsApp us; the form is here if you'd rather write it down.