Based in Cape Town, working with businesses across South Africa
AI search: get named when customers ask ChatGPT and Google who to call
Your customers now ask ChatGPT, Gemini, Copilot and Google's AI answers who to call. Those tools name a few businesses and skip the rest. We make sure they can find you, understand what you do and trust you enough to name you.
- AI Visibility Audit
- R2,500 once off
- Ongoing work
- In every SEO plan
- What we show you
- The real answers, not a made up score
How AI picks names
How an AI answer picks who to name
- Question
- Web sources
- Your entity
- Named in the answer
When someone asks an AI tool for a business, it searches the web, reads the pages it trusts and writes a short answer with a few names in it. To be one of those names, three things need to be true:
- It can find and read your site.
Your pages are open to AI tools, load fast and say what you do in plain text.
- Your details agree everywhere.
Your name, services, areas and phone number are the same on your site, your Google profile, Bing, Facebook and every directory.
- Other people talk about you.
Reviews, directories, trade associations, suppliers and local news all tell the AI tool you're real and good at what you do.
The words
The words you'll hear, in plain English
| Term | What it means |
|---|---|
| AI Overviews | The AI written summary Google shows above the normal results on many searches |
| AI Mode | Google's chat style search, where you ask follow up questions |
| GEO | Generative engine optimisation: getting named in answers written by AI tools |
| AEO | Answer engine optimisation: an older name for much the same thing |
| LLM | Large language model, the technology behind ChatGPT, Gemini and Copilot |
| Entity | Your business as AI tools and Google understand it: one name, one set of facts, linked to everything said about you |
What Google says
What Google says about it
Google's own guidance for site owners:
"There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary."
Source: Google Search Central, AI features and your website.
That's why we don't sell AI tricks. AI search is good SEO done properly, plus making sure the rest of the web agrees about who you are.
The audit
The AI Visibility Audit: what we check
- We ask the AI tools.
Twenty real questions your customers ask, in ChatGPT, Gemini, Microsoft Copilot, Perplexity and Google's AI Mode, and we record who gets named.
- Who gets named instead of you, and why.
We look at what those businesses have that you don't.
- Whether AI tools can reach your site.
Some hosting and security settings block AI tools without the owner knowing.
- Whether your details match.
Your site, Google Business Profile, Bing Places, Facebook and the main directories.
- Whether your pages answer the question.
Plainly, as text, with your services, areas and prices or price ranges.
- Whether your structured data matches your pages.
- What the rest of the web says about you.
Reviews, directories, associations and local news.
You get a written report and a fix list in order of what matters most, and we walk you through it on a call. The fixes are yours to keep, whether you do them yourself or ask us.
After the audit
After the audit: the work, month by month
- Keep your site open, fast and easy for AI tools to read
- Write and improve one clear page per service and area, with the questions people actually ask
- Keep your details the same on Google, Bing Places, Apple Business Connect, Facebook and the directories
- Help you get reviews on Google and on the sites AI tools read
- Get your business named on other trusted sites: associations, suppliers' installer lists and local news
- Ask the same questions in the same AI tools, and show you the answers
Bing
Bing matters more than you'd think
Microsoft Copilot answers from Bing's results, and Bing is the default search in Windows and Microsoft Edge. Plenty of businesses have never claimed their Bing Places listing or added their site to Bing Webmaster Tools. We do both, as part of the audit fixes.
Won't sell
What we won't sell you
- A guaranteed spot in ChatGPT.
Nobody controls what an AI tool says.
- An AI text file presented as a fix.
Google says you don't need one.
- Hundreds of AI written pages.
They don't help, and they can hurt the pages that do.
- Fake reviews, fake listings or pages written to fool AI tools.
- A made up "AI visibility score".
We show you the actual answers, saved as screenshots.
Measure
How we measure it
- The same questions, every month,
in the same tools, with the answers saved as screenshots
- Visits from AI tools
in your Google Analytics: ChatGPT, Perplexity, Copilot and Gemini all show up as sources
- Calls and enquiries,
with "an AI tool like ChatGPT" added to your "How did you hear about us?" options
AI answers change from person to person and day to day, so we look at the pattern over months, not a single answer.
Questions customers ask
What your customers ask AI
Real questions like these are where AI tools name businesses. We test the ones that matter for your trade and your areas.
| Business | A question customers ask |
|---|---|
| Plumbers | Who can fix a burst geyser in Durbanville today? |
| Aircon and HVAC | Which aircon companies in Cape Town service Daikin units? |
| Electricians | Electrician near Bellville who can do a COC for a house sale |
| Builders | Reliable builders for a kitchen extension in Somerset West |
| Waterproofing and roofing | Who can fix a leaking flat roof in Milnerton before winter? |
| Blinds and shading | Where can I get made to measure blinds in Stellenbosch? |
| Solar | Which solar installers in Johannesburg do battery backup for a house? |
| Appliance repairs | Who repairs Samsung fridges in Pinelands? |
| Pest control | Pest control for cockroaches in a Sea Point flat |
| Cleaning | Office cleaning companies in Century City |
| Law firms | Divorce attorney in Cape Town who explains costs before you start |
| Dentists | Dentist in Rondebosch open on a Saturday |
| Guest houses | Quiet guest house in Franschhoek with off street parking |
| Gate motors and security | Who repairs Centurion gate motors in Pretoria? |
| Pool services | Who can clean up a green pool in Table View? |
| Locksmiths | Locksmith open now in Claremont |
| Mechanics and panel beaters | Panel beater in Umhlanga that works with insurance claims |
| Accountants | Accountant for a small business tax return in Durban |
Before you pay
Before you pay anyone for AI search
Ask any company, us included:
- Will you show me the actual AI answers, before and after?
- Do you promise a mention in ChatGPT? (The right answer is no.)
- Is the work different from good SEO? If so, how?
- Will you write pages with AI and publish them in bulk? (The right answer is no.)
- What will I see each month?
Our answers: yes, no, mostly no and we'll show you where it is, no, and the answers to the same questions plus visits and calls from AI tools.
Questions
AI search questions
Is AI search different from SEO?
Mostly no. AI tools read the same web that Google does. The extra work is checking the answers, keeping your details the same everywhere and getting other trusted sites to mention you.
Can you get me into ChatGPT?
We can't promise it, and nobody honestly can. We can fix what stops AI tools from naming you, and show you the answers every month.
How long does it take?
Fixing access and your details is quick. Being named more often takes months, because it depends on reviews and on what other sites say about you.
Do I need a separate AI search plan?
No. AI search work is part of every SEO plan. The audit is for businesses that want to know where they stand first.
Will AI answers take customers away from my website?
Some people get what they need from the answer and call straight away. That's why being named matters, and why we count calls, not only visits.
Do I need an llms.txt file?
Google says you don't need special files to appear in its AI features. We don't charge for one.
Which AI tools do you check?
ChatGPT, Gemini, Microsoft Copilot, Perplexity, and Google's AI Overviews and AI Mode.
Do you work outside Cape Town?
Yes, with businesses across South Africa.
Send us your website. We'll show you where the enquiries are slipping away.
Free audit video within 2 working days. Most people WhatsApp us; the form is here if you'd rather write it down.