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SEO for builders and renovators across South Africa

SEO for builders and renovators: win the bigger jobs before the quotes go out

People research a renovation for weeks before they call anyone. The builder whose pages answer their questions is usually the one they phone first.

Plans from
R4,500 a month
First movement
usually 3 to 6 months
Contract
month to month
Pages
written for you

Searches

What your customers search

SearchWhat it meansThe page we'd build
home renovations ConstantiaA bigger job in one areaA renovations page for the suburbs where you want bigger jobs
bathroom renovation costPlanning a budgetA cost guide with honest ranges and what changes the price
house extension plansEarly researchA page explaining plans, approvals and how long it all takes
builder near meReady to talkA strong Google profile with project photos and reviews
double storey extensionA big decisionA page with real double storey projects you've done

Pages

Pages that bring calls

  • Renovations
  • Extensions
  • Bathrooms
  • Kitchens
  • New builds, if you do them
  • A projects page with real jobs: photos, the suburb and what was done
  • Cost guides for your main jobs

Google profile

Your Google profile

Choose your main category carefully, for example "General contractor" or "Home builder". Post a finished project every few weeks with before and after photos.

Google Business Profile setup and care

Ask AI

When your customers ask AI

People now also ask ChatGPT and Google's AI questions like "Reliable builders for a kitchen extension in Somerset West". The same work that gets you onto Google's map is what those tools read before they name a business: a clear site, the same details everywhere and real reviews.

How AI search works for your business

Trust

Trust that matters in your trade

New homes need NHBRC registration, so show it if you build. Real project photos (with the owner's permission), proof of insurance and how you handle payments in stages all help.

What's included

What's included in every plan

Every plan covers the five things that decide whether Google shows your business to people nearby.

  • Technical fixes.Speed, mobile, broken pages and anything stopping Google from reading your site, sorted in the first month.
  • Service and area pages.A page for each main service and each area you cover, written in the words people actually type.
  • Google Business Profile.Categories, services, photos and weekly posts, so you show on the map for "near me" searches.
  • Listings and links.Your name, address and number made the same on the South African directories Google trusts, plus links from relevant local sites.
  • AI search.Clear, consistent details so ChatGPT, Gemini and Google's AI answers can name you.

Having a new website built? SEO goes in from the start, not added afterwards.

The first six months

What the first six months look like

WhenThe workWhat you'll notice
Month 1Audit, technical fixes, listings, Google profile tidy upA faster site and correct details everywhere
Months 2 and 3Main service pages rewritten, first new area pages liveYour site showing for more searches, lower down at first
Months 4 to 6More pages, links and content, steady improvementsMovement onto page one for some searches, more calls from Google

The steps show work piling up, not a promised ranking. Every month's report lists exactly what was done, so you never pay for work you can't see.

Prices

Prices

Local Basic

One town or area and up to five main services

R4,500 a month
  • Technical fixes: speed, mobile, broken pages, indexing
  • Your pages rewritten around what people search
  • 2 new service or area pages every month
  • Rankings tracked and a written report every month

Ecommerce SEO

Online stores on Shopify or WooCommerce

from  R12,840 a month
  • Category and product pages that can rank
  • Technical clean up and product data Google can show
  • Buying guides that bring in searchers

Once off jobs: SEO Audit R3,500 · Citation Build R2,500 · AI Visibility Audit R2,500 · Brand Authority Setup R4,500

SEO for a few hundred rand a month usually means a report and nothing written. Ask what's included before you compare prices.

Proof

What you get from a free SEO check

A short video of your website and your Google profile, recorded on screen, with the three fixes that matter most and the searches you're missing in your area. It arrives within 2 working days, and there's nothing to sign.

Where to start

Where to start

Local Advanced, because bigger jobs need more pages: projects, guides and areas.

Questions

SEO for builders and renovators: questions

Do project photos help SEO?

Yes. They give Google pages worth showing and give people the proof they want before they call.

Should I publish prices?

Ranges, yes. People are searching for costs anyway, and a clear guide brings them to you.

Can SEO bring bigger jobs?

Yes, by ranking pages for the suburbs and project types you want most.

How much does SEO cost?

Local plans are R4,500 to R8,500 a month, ecommerce stores from R12,840. Month to month either way, and the price depends on how many areas and services you want to rank for.

How long until I rank?

Three to six months for most local businesses, longer where competitors have been at it for years. You'll see the work much sooner: pages fixed, new pages live, listings corrected.

Can you guarantee first position?

No, and be careful of anyone who does. We promise the work and show it to you every month.

What happens if I stop?

You keep everything: the pages, the profile and the listings. It's month to month with 30 days' notice.

Find out what's holding your site back

Free audit video within 2 working days. Most people WhatsApp us; the form is here if you'd rather write it down.

We reply on weekdays, usually within a few hours.