SEO for waterproofing and roofing companies across South Africa
Leaks get searched the day they happen, and roof work gets planned in the dry months before. Your pages should catch both.
Searches
| Search | What it means | The page we'd build |
|---|---|---|
| roof leak repairs Durban North | Urgent and local | A leak repairs page per main area |
| waterproofing Table View | Planned job | A waterproofing page per area you serve |
| rising damp treatment | A problem they've researched | A damp page explaining causes and the fix |
| roof painting cost | Comparing prices | A price guide with honest ranges |
| flat roof waterproofing | A specific job | A page for flat roofs and balconies |
Pages
Google profile
Choose "Roofing contractor" or "Waterproofing company" as your main category, whichever matches most of your work. Before and after photos are the strongest thing you can post.
Ask AI
People now also ask ChatGPT and Google's AI questions like "Who can fix a leaking flat roof in Milnerton before winter?". The same work that gets you onto Google's map is what those tools read before they name a business: a clear site, the same details everywhere and real reviews.
Trust
Say how long your guarantee lasts and what it covers, and show any manufacturer approved applicator status. People have been burned by work that failed after one season, so a clear written guarantee wins calls.
Timing
It depends on where you work. The Western Cape gets its rain in winter; Gauteng and KZN get theirs in summer. Your pages should be live and settled a few months before your region's rainy season.
What's included
Every plan covers the five things that decide whether Google shows your business to people nearby.
Having a new website built? SEO goes in from the start, not added afterwards.
The first six months
| When | The work | What you'll notice |
|---|---|---|
| Month 1 | Audit, technical fixes, listings, Google profile tidy up | A faster site and correct details everywhere |
| Months 2 and 3 | Main service pages rewritten, first new area pages live | Your site showing for more searches, lower down at first |
| Months 4 to 6 | More pages, links and content, steady improvements | Movement onto page one for some searches, more calls from Google |
The steps show work piling up, not a promised ranking. Every month's report lists exactly what was done, so you never pay for work you can't see.
Prices
One town or area and up to five main services
Several areas, competitive trades, or owning your category
Online stores on Shopify or WooCommerce
Once off jobs: SEO Audit R3,500 · Citation Build R2,500 · AI Visibility Audit R2,500 · Brand Authority Setup R4,500
SEO for a few hundred rand a month usually means a report and nothing written. Ask what's included before you compare prices.
Proof
A short video of your website and your Google profile, recorded on screen, with the three fixes that matter most and the searches you're missing in your area. It arrives within 2 working days, and there's nothing to sign.
Where to start
Local Basic, starting a few months before the rains.
Questions
Three to six months before it. Pages need time to settle.
A lot. They're the proof people look for, and Google shows photos on the map.
Yes. People search them differently, and the fix is different.
Local plans are R4,500 to R8,500 a month, ecommerce stores from R12,840. Month to month either way, and the price depends on how many areas and services you want to rank for.
Three to six months for most local businesses, longer where competitors have been at it for years. You'll see the work much sooner: pages fixed, new pages live, listings corrected.
No, and be careful of anyone who does. We promise the work and show it to you every month.
You keep everything: the pages, the profile and the listings. It's month to month with 30 days' notice.
Free audit video within 2 working days. Most people WhatsApp us; the form is here if you'd rather write it down.