Based in Cape Town, working across South Africa
How to get your business named by ChatGPT and Google's AI
When your customers ask an AI tool who to call, it names a few businesses. You can't pay to be one of them, but you can make it far more likely. This guide shows you how to test where you stand and what to fix, in the order that matters.
- Eight steps
- In order of what matters
- Cost to be named
- Nothing, it cannot be bought
- Done for you
- AI Visibility Audit R2,500
Steps
Eight steps, in order
Checked on 1 November 2026. AI tools change often, so some details may have moved.
- 1Step 1 of 8
Ask the tools yourself
Open ChatGPT, Gemini, Copilot and Google, in a private window, and ask five questions a customer would ask, with your suburb in them. Write down who gets named.
- 2Step 2 of 8
Let AI tools in
Ask your web person to check that your site doesn't block AI tools. Some hosting and security settings do it by default.
- 3Step 3 of 8
Say plainly what you do
One page per main service, with the areas you cover, what it costs or a price range, and the questions people ask you on the phone. Write it as text, not inside pictures.
- 4Step 4 of 8
Make your details match everywhere
The same business name, phone number, address or service areas on your site, Google Business Profile, Bing Places, Apple Business Connect, Facebook and directories.
- 5Step 5 of 8
Get reviews, every week
Ask every happy customer, on the day the job is done, with a direct link. Google is the most important, but AI tools read other review sites too.
- 6Step 6 of 8
Get named on other sites
Trade associations, your suppliers' "find an installer" pages, local news and community sites. AI tools trust what others say about you more than what you say about yourself.
- 7Step 7 of 8
Add structured data that matches your page
Your web person can add business details in a format search engines read. It must match what the page says.
- 8Step 8 of 8
Ask again every month
Same questions, same tools. Look at the pattern, not one answer.
Waste
What not to waste money on
- Anyone who promises a spot in ChatGPT
- Special AI files sold as a fix. Google says they aren't needed
- Hundreds of AI written pages
- Tools that give you an "AI score" without showing you the answers
Done for you
Rather have it checked for you?
Our AI Visibility Audit does all eight checks, asks twenty real questions in five AI tools and gives you a fix list in order, for R2,500 once off. If you'd like the work done every month, it's part of every SEO plan.
Questions
Questions
Does it cost anything to be in AI answers?
No. You can't pay to be named.
Why does ChatGPT name my competitor and not me?
Usually because more trusted sites mention them, they have more reviews, or their site answers the question more plainly. The audit shows which.
Do I need a new website?
Usually not. Most fixes are to pages, details and reviews you already have.
Send us your website. We'll show you where the enquiries are slipping away.
Free audit video within 2 working days. Most people WhatsApp us; the form is here if you'd rather write it down.