What lands in your inbox by the 5th
A monthly report you can actually read
One page, every month: the calls and WhatsApps you got, where they came from, which ones became paying jobs and what we changed. The figures below are a sample — a real report uses numbers from your own accounts.
Inside the report
One page, six blocks
- Enquiries — every call, WhatsApp and form, grouped by where it came from: ads, Google search, Maps or your website.
- Booked jobs — which enquiries your team marked as real work, not just ringing phones.
- Cost per booked job — your ad spend divided by jobs booked, the number that actually matters.
- What changed — every edit we made in your accounts that month, written down in plain English.
- Next month — the one thing we are fixing or testing next.
- Your numbers, not ours — every figure comes from your own Google Ads, Analytics and job records.
Sample figures
What the numbers look like
- 34calls and WhatsAppswas 27 last month
- 11booked jobswas 8 last month
- R412cost per booked jobwas R560 last month
| Where enquiries came from | This month | Last month |
|---|---|---|
| Google Ads | 22 | 18 |
| Google Maps | 8 | 6 |
| Website, direct | 4 | 3 |
| Ad spend | R4,500 | R4,500 |
Illustrative figures for a fictional trade business — a real report shows your own accounts, in the same layout.
How we report
What every report follows
- Your numbers, your accounts
Figures come straight from your Google Ads, Analytics and job records. Never rounded up.
- Booked jobs, not just clicks
We count the calls your team marked as paying work.
- Every change written down
Nothing happens in your account without a note you can check.
- Plain English
If something doesn't make sense, your strategist explains it on a call.
Want a report like this for your business?
Send your website. The free audit shows the same numbers we report every month: where calls are leaking, what they cost and what we'd fix first.